Communicating the value of chemistry to non-scientists is essential to the future of the field. Chemistry can seem intimidating or even dangerous to the uninitiated. One of the most effective ways to teach people about science is in informal settings, but this can every bit as challenging as doing research — if you’re not used to speaking to non-chemist audiences. That’s why the new National Academies of Sciences, Engineering and Medicine report, “Effective Chemistry Communication in Informal Environments,” is so important.
In this video, ACS’ Katie Cottingham and Mary Kirchhoff join with Mark Ratner of Northwestern University to talk the value of having an ongoing, informal conversations about science. They share the challenges of discussing chemistry in informal environments and discuss the skills outlined in the report.