Tricking the Brain Into Perceiving Tastier Healthy Foods

Scientists at the Institut National de la Recherche Agronomique in France may be closing in on a way to let consumers savor the sweet taste of cake, cookies and other culinary delights without the sugar rush. In preliminary tests using a new device that allows them to screen for odor compounds in real foods, they have isolated several natural aromatic molecules that could be used to trick our brains into believing that desserts and other foods contain more fat, sugar or salt than they actually do.

Watch Thierry Thomas Danguin explain his research in this video:

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